The aims of the YourBike project are to help build community cohesion, promote cycling as a form of exercise/transport as well as to reduce anti-social behaviour in the area.
Services provided for Your Bike...
With any business that incorporates a possessive word, it immediately speaks to the audience and begins to tell the story of “community”. This is obviously a core value for this brand but we wanted to take this idea further by exploring interlocking elements to show the commutative effort of the business. The final design brings together a strong icon with a bold but friendly type face and encapsulates the true ethos and principles of this business.