Bradfords Logo Design

With such an all encompassing and historic business such a Bradfords, it is vital to consider every aspect and audience when undertaking a branding exercise of this scale.

Cape Creative begin by carrying out an in-depth research phase allowing us to get a true understanding of the target audiences, team members as well as their management process and structure. With this information, Cape began considering the visual elements of the identity as well as the application for the new logo.

Through the use of type, the final marque represents the strong, established nature of the business  as well as by incorporating a striking colour palette it ensures that Brandfords stands out form the competition.